Sports brand Reebok (Reebok) 16, announced that the "coming out to me" (Be more human.) brand promotion plan will Be officially launched in China market, deshun wang shanshan, yuan and wu lei three artists signed on as the greater China region.

"Coming out to me" began in early 2015, the super bowl, media budget of more than $10 m, reebok is Adidas (Adidas) acquisition of 10 years since the biggest marketing campaign.
An important purpose, the brand plan is the latest in order to promote the reebok brand Logo - the red triangle represents physical, psychological and social three aspects of a healthy lifestyle. This is the 117 - year - old sports brand Logo for the second time in the history of change.

Behind the Logo change, is the reebok brand positioning adjustment again. Adidas North America President Mark King said, reebok since 2010 will be the main resource from the professional sports market is transferred to the fitness field. Reebok successively and fitness brand CrossFit, Les Mills and Sparta barriers (Spartan Race) signed a contract, tries to expand its influence in the fitness crowd.

Adidas group for 3 billion euros in 2006 will cost reebok income prey, hopes to depend on the influence of reebok athletic sports in the United States, further open up the north American market. At that time, reebok hand NBA (NBA), the football league (NFL) and ice hockey league (NHL) three North America's top competitive sports equipment sponsorship contracts, but also the Athens 2004 Olympic Games men's basketball team of partners, its spokesman including international star Allen iverson and yao Ming, thunder to Nike and adidas.

But after the buyout by adidas, reebok's performance has been weak, in North America for the past three years almost no growth, market share fell to 8% from 8% a decade ago. Within the adidas group, the revenue contribution of reebok fell to 10%. As the star of the older generation has retired, now it is hard to see the brand on the competitive sports arena.

At the end of last year, adidas group CEO Kasper Rorsted (Kasper Rorsted) announced that plans to restructure revenue growth unsatisfactory Reebok (Reebok) brand. Future adidas plans to form a new global team responsible for reebok brand transaction, and open a reebok headquarters in Boston, USA. At the same time, some of the reebok stores will be sold in the United States, cut about 150 jobs.

The reebok signed three new face are not professional athletes, reebok in the advertising copywriter highlights "self-help" theme of fitness brings to the ordinary people. Such as the SAN SAN yuan because bask in majia line makes a lot of people turn black powder.
However, hope that fitness in the greater China region market, reebok still face of the complicated competition environment, the high-speed growth of the market, would have targeted by sports brands at home and abroad.

This article from the network, the digital leather punching machine, punching machine Adventist development punching arrangement