"Changed the multi-function ecological health shoes next year will supply forces and hospital, and the marathon athletes also butt!" As from more than 20 years of ever-changing multi-functional health care shoes founder, dongguan people trade co., LTD., chairman of zhong-hua li have answers about the future planning.
In dongguan, footwear is given priority to with simple with OEM, OEM, failed to establish the independent brands, dongguan export growth is given priority to with quantity, low overall profit margins. The vast pressure, the road ahead, dongguan shoe industry after the way how to go? In the face of increasingly severe cold wave, shoemaking zhong-hua li chose the creation of independent brands, and walked out of a distinctive innovation development.
Not long ago in dongguan exhibition best transform face shoes new products conference held at the hotel has attracted from all over the country agents and dealers. His has caused great sensation in the industry products, these products to the intelligent concept of health, was welcomed by consumers. As the 12th five-year plan in dongguan city, was established as one of the five pillar industries in the city of shoemaking gone from bad to worse. As a veteran of the industry, the zhong-hua li can reproduce the glory of the dongguan shoe industry? Industry experts said, China shoemaking industry transformation and transfer is the trend of The Times, part of the innovation ability and strong normative enterprise, to the transformation of industrial upgrading."Has the innovation ability should be particularly attention independent brands, they hope to become the industry's success".
New product main intelligent health
According to zhong-hua li, the new products of implanted an antibacterial deodorant shoes nanometers, magnetic motive force, negative ions and far infrared ray, organic germanium can promote the foot blood circulation, such as fatigue, enhance immunity, three higher trace elements. Can also be intelligent temperature protection feet, let you have a healthy warmer winters, for all the people can protect, health care function of the ecological health of shoes.
Reporter at the scene to see the product launch, this is a pair of as long as the zipper pull, soles and uppers can separate, want to change color or style, as long as the vamp exchange. "Such shoes are more convenient to wear clean, inside and out can be washed to, can bask in the sun, and kill bacteria, it wears comfortable. At the same time, traveling on a business trip, wear shoes on his feet, just bring different style, different colors of the instep, can replace the change anytime and anywhere, ever changing fashion so headstrong. Vamp can wash clean." Zhong-hua li said. "In addition to the change, main function such as intelligent heating was welcomed by the north and the elderly group."
"Very excited to become the best transformation and uppers agent." An agent from hunan say of excitement. In his view, in addition to design lead, intelligent health is the first of the transformation and uppers biggest selling point. "It's going to be our business again good projects, we are very bullish on."
"Through this conference, we formally opened the prelude to the national market layout." "In the future will develop the ever-changing multi-functional health care shoes to 108 cities." Confidence zhong-hua li said. First of all, there is no risk, "to be our agent is a good choice to agents of entrepreneurship."
It is understood that zhong-hua li and his group leader column of CCTV, 2016 enterprises are enterprises observe the newspaper, China association of small electronic retailing branch, China management science yan yan in hospital industry development at the rated "outstanding character the honorary title of" China's economic development "2016 China's industry leading brand" "2016 Chinese best enterprises" independent innovation in the industry.
Fired utility function and health national brand shoes
We have learned, in dongguan, shoe companies earn is often the lowest toll fee, there is very little profit, to bear the risk is very big. Industry in the expert analyzes believed that dongguan shoe the direction of the transformation and upgrading of processing trade is moving from labor intensive low value added link to higher value added link. Specifically: first, extended value chain, the development of the upstream parts, form the advantage of industrial cluster; Second, strengthen research and development, from OEM to ODM development, obtain the excess profit of technology innovation; Third, the extended service value chain, warehousing, logistics, encourage the development of independent brands, to set up the international sales channels. "The future of dongguan shoe companies should be not big, and refinement. Large enterprise is very big, small enterprise is small, middle type enterprise survival space is small.Because although large enterprises have the brand influence, into the high, but profits added value is high; While small businesses with operating flexibility, is also the advantage of a ground. "
Zhong-hua li said that the transformation and uppers will stick to change the spirit of excellence, pioneering and enterprising, innovation, "we will try our best to, as always, to customer demand, improve the quality. And stronger" changed "brand, and strive to national brands started multi-functional health care shoes, the benefit of the masses of the people!"
"We are very confident to independent brand well." Zhong-hua li said, dongguan shoe industry after 20 years of development, formed a complete industrial chain, the matching is very convenient, this is the biggest advantage of dongguan. "This is our own research and development of shoes, there are many patent technology. My mission is to make China's own national brand famous in the world."
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